Rosé from Provence in a Can – Pure Inspiration
Contributor blog post by Pamela O’Neill for Provence WineZine
As craft beer brewers have demonstrated, cans are cool. Gone is their “dad’s beer” reputation. Cans are environmentally friendly, cheap, provide superb protection, and can go where bottles dare not tread. And, because they offer more surface area than a bottle label, cans provide an artist’s pallet for creative branding.
…Continue reading here for details on Mirabeau Wine’s newest addition to their drink offerings rosé from Provence in a can. There is no question that the micro-brewers and mega-brewers sorted out long ago that packing their beer in cans vs bottles was cost-effective (lighter = lower cost for transport). Consumers like beer cans for the portability, quick-to-chill and easy-to-open benefits. So, the question might be what took the wine industry so long? In time for summer picnics and barbeques, you can now find Mirabeau Pure, in pretty cans at Whole Foods.
Cheers to that!
Via:: Provence WineZine