Rosé Wine: Provence’s Most Alluring Angel – Whispering Angel
Contributor blog post by Jemma:
“You drink more [rosé] than a heavy red or an acidic white,” Tom says from his doorstep perch inside Château d’Esclans. That’s “one of the delightful qualities” of this type of wine, he says.
It’s the best sort of marketing strategy for a winery: a product that sells itself – and in quantity. It’s almost as good as Arm & Hammer’s idea that you buy a box of baking soda and pour it down the drain.
…Continue reading here for Jemma’s story of their invitation to a tasting at this vineyard. From her descriptions of the crowd in attendance, the marketing strategy is working in attracting those who want to drink a great and expensive rosé. The 2016 production is estimated at 6.4 million bottles of Whispering Angel.
Via:: French Lessons