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Decision Time Buying Criteria for Rosé Wine

Buying Rosé

Numerous studies have been conducted in the food industry on what influences shoppers’ buying decisions. I came across several such studies during my printing equipment sales career, as print quality of the package can have an enormous impact, positive or negative, at the moment of selection.

…Continue reading here for Jerry’s Provence WineZine post on buying wine, rosé in particular and how your purchase decisions are influenced within seconds. Whether you realize it or not. Discover how “eye fixation duration” or simply “fixation length.” impact what you buy from rosé to cereal. According to Jerry’s research, the fixation length for wine is roughly 10-seconds. But, what are the buying criteria? There are at least 13 things that might influence your decision to pull a particular bottle of rosé off the shelf, but the bottle price is number one 80% of the time.

Wine Buying Criteria

The other criteria for buying wine include brand, varietal, country, label, etc. None of these are specific to rosé. Jerry was curious about how a rosé’s vintage impacts the consumer’s purchase decision. The results are interesting although perhaps not too surprising given how little consumers understand the complexity of rosés.

Contributor blog post by Provence WineZine

Another interesting read is this post by Jill Barth: Exploring Why Rosé Matters, According To French Culture. Also, learn how the Provence Rosé Research Center helps the global wine industry.

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Susan Newman Manfull

Susan Newman Manfull

It was love at first sight when my family and I arrived in the charming village of Lourmarin for a short vacation, nearly 20 years ago. We returned home to Portsmouth, New Hampshire, and the next thing I knew, we were planning a much longer sojourn in that village and making arrangements to enroll our daughter in the local school there. That led to buying a maison de village— actually two, then a courtyard, a parking spot, and a bergerie— in our favourite Provençal village where we (readily) adopted that certain joie de vivre, established dear friendships, and, to this day, endeavour to blend in with the crowd at Café Gaby.

We no longer own property in Lourmarin, but we continue to hang our hats there frequently and gather fodder for our souls and The Modern Trobaors and Provence WineZine. There is never a shortage.

The Modern Trobadors, conceived in 2008, is about all things Provence: its markets, hilltop villages, lavender, art, literature, culture, history, food, wine, and news. Provence WineZine, launched in August 2014, focuses on wines from Provence and the Southern Rhône Valley regions—with a special emphasis on Provence's world-renowned rosés—and the men and women who make them.

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