News on France’s Fastest Selling Cookbook
This book, with an initial print run of 10,000 in September, sold out in two weeks. It would normally take three years to sell such a number. It sold like hotcakes at Christmas and Hachette have printed 300,000, a record. So what is this phenomenon?
It’s Simplissime, the brain child of Jean-Francois Mallet, his cookbook that aims to simplify French cooking.
Tags:Cookbooks
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