Enter Today to Win a French Address Gift Package
Mathilde Vuillemenot has the last two years to thank for pushing her to create a beautiful online boutique – French Address. Paris is Mathilde’s home, but her family travelled extensively around France when she was a child. She says that souvenirs from those trips were the inspiration for the website concept. In addition, during her studies in Marseille was an immersion in the Provencal lifestyle and a chance to discover local made-in-Provence craftsmanship.
Who will be the lucky winner of a pair of French 100% beeswax pillar candles from the French Address?
You could win a box of two (2) beeswax pillar candles from Apis Cera. Handmade in Provence, these natural beeswax candles have a lovely honey fragrance. At the Apis Cera atelier, the process begins with pure natural beeswax, which is melted and poured into custom forms with a unique honeycomb pattern. There are no artificial additives or colourings, and these smokeless candles will burn up to 36 hours. These Apis Cera pillars are “The haute couture of candles.”
Contest entry details are below – bonne chance!
How to Enter the Giveaway
NOTE: If you are already a newsletter subscriber, share this article with a friend and let us know that you did here with the subject line “French Address gift.” We will enter your name in the draw for each referral you make.
The Fine Print
This promotion is only open to residents of Canada and the United States.
The contest runs from January 31 – February 6, 2022, @ 18h00 (Mountain Time). We publish the results after contacting the winner.
We will select one (1) winner from the eligible names via a random draw.
Tell us about French Address
When did you launch the French Address?
I launched the French Address at the end of March 2021. I had always wanted to start my own business. In the end, the global health pandemic gave me the push I needed to pursue my dream.
Can you explain the concept?
I aim to bring greater awareness to lesser-known brands recognized in France for time-honoured craftsmanship. So, I travel around France searching for brands and artisans making items with distinctive French charm. With French Address, I share my abiding love for French things with connoisseurs worldwide: Francophiles and French-style enthusiasts who live outside of France and want to add some French touches to their everyday lives.
How many products do you have currently on the website?
I currently have 70 products, from home accents to kitchenware to accessories. I’m proud of the diversity of the products, and they are from different styles: Parisian chic, French country, Provence and from all over France.
What are your criteria for adding the products to the store?
The first one: made in France. It’s not “designed in France” or “French style”. It’s French-made products from all French regions. On each product description, I even share where the product is made. Authenticity is a fundamental and uncompromising criterion.
Then, I attach importance to the artisan or brand story and know-how. Finally, I choose those who shine a light on French know-how: they can pursue an artisanal heritage or bring a touch of modernity to local, historical know-how (sometimes century-old know-how!).
Last but not least, I have an emotional criterion for each product: I only select products I would buy for myself. I imagine where I would put it in my own home, how I would use it or who I would gift it to. Then I can genuinely describe and recommend the product to French Address visitors.
What is your favourite product?
My favourite product is a storage box handmade by Lilly, one of the last Cartonnière in France. This French traditional profession masters the realization of handmade luxury boxes in paper and fabrics.
Lilly is passionate about the French art de vivre and the centuries-old heritage, so she decided to pursue the tradition of handmade luxury boxes. I am astonished by her passion and know-how. First, she chooses fabrics from French luxury Maisons then she needs two (2) full days to create a box (she masters several techniques: cutting, stitching, sticking, drying, etc.). The result is an extraordinary box, inspired by a Versailles boudoir from the times of Marie Antoinette.
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