Help with Marketing Holiday Rentals in Provence Côte d’Azur
As a holiday rental owner in Provence or along Côte d’Azur, you know the work involved in running a property. Perfectly Provence works collaboratively with our partners who own and manage holiday rentals, helping market their holiday properties – (apartments, self-catered cottages, villas, village homes, boutique hotels).
Help Marketing Holiday Rentals
After client arrivals, departures, changes, cleaning, and maintenance, there is a constant need for marketing and promotion. While bookings can look promising, we all know how quickly world events can change the outlook. We hope you find some helpful information when choosing marketing partners and your overall strategy.
If you would like to meet and discuss how we can help, please contact us here.
Holiday Rentals in Provence
Provence attracts visitors from around the globe, which means that not everyone uses the same terminology for rentals. North Americans and other international travellers might not understand (or search for) terms like gîte, mazet, chambres d’hôtes, or hôtel de charme. However, if your website is multi-lingual, English terms are commonly used in Internet searches:
Small self-catered rental cottages = Gîte or Mazet
Bed and Breakfast (B&B) = Chambres d’hôtes
Villa = Maison privée
Village house = Maison du village
Boutique hotel = Hôtel de charme
Accommodation Search Platforms
Hundreds, if not thousands, of companies, have platforms that allow travellers to search for accommodation with budget, geography and size filters. Some sites cover various accommodation types and geographical areas, while others concentrate on a specific niche.
Choosing a marketing partner is a critical decision for holiday accommodation owners. Your decision impacts visibility and budget. In addition, the platform(s) you choose depends on the audience you want to attract.
Here are some questions to ask:
- As a property owner, what are your goals? (Financial, hobby, property investment)
- Who is your target audience? (Families, solo travellers, couples)
- Are you reaching the right audience with your marketing strategy?
- Are you winding down your business to sell or trying to grow it?
- Does your property get lost in the search engines?
Reaching Your Audience
Look at your website and social media profiles. Do they reflect what you are offering to guests? Depending on the demographics of the ideal client should dictate your approach to marketing, social media, and listing platforms. For example, older clients are less frequent social media users. Consider using a combination of the methods listed below.
Social Media: Tends to reach a younger demographic and supports your website presence. How much referral business are you getting from social media? Don’t spend hours on social media if your target audience isn’t there. Also, the algorithms are constantly changing, so what worked last year might no longer attract the same audience.
Tourism Offices: Provide printed brochures work for last-minute bookings. These websites are suitable for search if the links work.
Real Estate Agencies: Consider how they juggle your property in their priorities.
Booking Engines: Review how search works on these platforms. Look at your geography/ type of offering.
Make it a practice to review your website at least once a year.
- Check that all the website links are valid
- Is the content up to date?
- Make sure your email is correct.
- Do you have a contact form, and is it working?
- Are your policies (cancellation, payment, booking) updated and easy to find?
Fees and Flexibility
Large booking engines charge a per-transaction fee. However, some sites have options for paid boosting.
Real Estate agencies and travel agents charge a commission on each transaction. However, other sites, such as Perfectly Provence, charge a flat annual rate, a simple and financially controllable method.
- What can you afford?
- What method gives you the best visibility?
The answer is likely a combination of methods.
Selecting a Marketing Partner
Selecting partner(s) depends on your target audience, including geography, demographics, and language.
Review how the marketing platform works with listing clients and determine if this fits your needs.
- Are properties part of an extensive search database?
- Does the partner promote via social media/newsletters/ website content?
- Is the website attractive?
- How do similar properties appear on the website?
- Are there many similar properties in the same geography?
- Do property listings appear on their home page?
- Choose and tweak a strategy; don’t keep switching methodologies, as you risk getting “lost” in the void.
Our approach at Perfectly Provence is creative collaboration to promote your business. So whether your work is in holiday accommodation, small-group tours, artistic pursuits, photography, food & wine, artisan products, real estate, concierge services, or property management, we can help. We tell the story and share it via our prequalified channels. Our readers and followers are self-selected Francophiles who already know or want to get to know Provence. We publish two newsletters every month, and every issue features a property. Four times per year, there is a dedicated “Where to Stay in Provence Côte d’Azur” newsletter in January, April, July and October.
They want to feel safe!
Quick response to emails and requests
Some ability to cook for themselves
Many international travellers do not speak French
International travellers book their holidays well in advance. Don’t wait until you have gaps in your bookings or cancellations. Think of Perfectly Provence as a marketing partner that works collaboratively to showcase business in the region, including but not exclusively holiday accommodation. We work with small tour companies, artisan producers, artists, vineyards, etc.
This article updates a 2022 presentation to holiday rental owners in the South of France.