Carolyne Kauser-AbbottLifestyle: Art & CultureShopping & Gifts from the South of France

The Provence Market for Women a Fashion Update

Eight months after the launch of The Provence Market fashion brand for women, we reached out to Michele and Jean-Marie for an update. This couple is so passionate about the Provencal lifestyle that douceur de vivre is the company’s tagline.

Douceur de vivre is difficult to define. Indirectly, Peter Mayle made it his core theme in his book A Year in Provence. It is the sum of everything one experiences when spending time in France. The food, the landscapes, the proximity of nature, the markets, and the arts.” ~ Michele and Jean-Marie

LOGO The Provence Market Provence Market Lifestyle Fashion

Provence Lifestyle Brand

The Provence Market is a brand built on the couple’s respect for traditional French markets. The economic and social fabric of a town revolves around the local market, even in large urban centres like Paris. Food is often the anchor of a market. However, handcrafted products and artisan creations share the space. The displays of fresh produce, just-baked bread, local cheese, and seasonal fruit stop visitors in their tracks, but it’s the artisans who capture the imagination.

The region has long attracted artists and inspired artisans. During a spring trip to the South of France, Michele and Jean-Marie visited with local artists who have since created exclusive tee-shirt designs for The Provence Market. Clearly, the local Provencal market continues to serve its purpose as a meeting place, as that is where Michele and Jean-Marie encountered these three artists.

Provencal Artists

David Mounier Artist

They first met David Mounier at the Wednesday morning market in Saint-Rémy-de-Provence. Mounier is a graveur (engraver) who uses the original technique known in French as pointe sèche. He etches his drawings into a thin copper plate using a sharp needle. In some cases, he works with a mirror as his design will be inverted when printed. Once the design is finished, the ink is rolled onto the metal plate and pressed onto paper using a large mechanical press. Often the number of prints is limited because the copper wears down over time.

Provence Market Women Fashion Olive Tree Tee

“We fell in love with David’s representation of the olive tree, which can be found everywhere in Provence.” ~ A classic long sleeve tee-shirt called the Olive Tree.

Every Provencal market has unique characteristics, even if the vendors are the same. Curcuron’s Tuesday morning market is distinctive with market stalls lining up around the sides of l’Etang, the large 14th-century water basin. On market day, café tables in Place de l’Etang fill with people enjoying a coffee, or something stronger, under the shade of enormous plane trees. It’s a lively atmosphere.Cucuron Market Luberon Markets Provence

Lucky Meeting

Perhaps that explains Michele’s chance encounter with Luberon-based artist André Aubert who considers himself as “Le Peinture du Luberon” (THE painter of the Luberon). Engaging and entertaining André produces work that is not shy. He uses vivid colours in a definite style that André calls Provencale Moderne or Fauvisme Moderne.

André Aubert Artist

“You want to wear all of these colours, and the Luberon landscapes or scenes all are very evocative, but we could only pick one of André’s creations and fell in love with the Luberon Village.” ~ A short sleeve tee-shirt in navy with a bright design.

Provence Market Women Fashion Luberon Village T-shirt

Traditional Work

There are few earthenware pottery artisans left in Provence. Richard Esteban is a potier (potter) who produces these ceramics using traditional techniques and a low-temperature kiln. His atelier (workshop) is in Aigues-Vives in the Gard. The process starts with a pottery wheel. Esteban produces a range of items for the home and table décor including plates, platters, vases and more.

Richard Esteban Artist Provence

His inspiration ranges from museum pieces to traditional designs from the Provence region. But what he never fails to charm the visitor with, is this bird we fell in love with. He actually painted one in front of us, and that little bird seemed to start singing as soon as Richard declared with his irresistible accent “et voila!” ~ The Poterie Bird short sleeve tee-shirt in a cinnamon colour.

Poterie Bird The Provence Market Fashion Tees

Order Your Favourite Tees

The Provence Market website
Available in sizes XS to XL and Plus sizes 1X – 3X
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Experience the magic. Watch for new designs by local artists each quarter.

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Carolyne Kauser-Abbott

Carolyne Kauser-Abbott

With her camera and laptop close at hand, Carolyne has traded in her business suits for the world of freelance writing and blogging. Her first airplane ride at six months of age was her introduction to the exciting world of travel.

While in Provence, Carolyne can be found hiking with friends, riding the hills around the Alpilles or tackling Mont Ventoux. Her attachment to the region resonates in Perfectly Provence this digital magazine that she launched in 2014. This website is an opportunity to explore the best of the Mediterranean lifestyle (food & wine, places to stay, expat stories, books on the region, travel tips, real estate tips and more), through our contributors' articles.

Carolyne writes a food and travel blog Ginger and Nutmeg. Carolyne’s freelance articles can be found in Global Living Magazine, Avenue Magazine and City Palate (Published Travel Articles).

4 Comments

  1. Avatar
    September 10, 2019 at 1:33 am — Reply

    It is a lovely part of the market experience to meet the ‘real’ artists, to chat, hear their stories and support their work.

    • CKAdmin
      September 10, 2019 at 4:25 am — Reply

      Hello Catherine, thanks for reading Perfectly Provence and this story about the artists creating designs for The Provence Market. We love reading the stories about these artisans too.

  2. Phoebe Thomas
    September 11, 2019 at 7:38 am — Reply

    Ooh I love those etchings, especially the olive tree. What a great find. Thanks for linking up to #AllaboutFrance

    • CKAdmin
      September 11, 2019 at 8:34 am — Reply

      Hi Phoebe, I love the etchings too and the fact that you can wear the designs. Thank for reading. #AllAboutFrance

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