Grasse: A Day in the Perfume Capital of the World. When you find yourself on the stunning Côte d’Azur, set aside a day to explore the enchanting town of Grasse, renowned as the perfume capital since the 18th century. Nestled between the mountains and the Mediterranean Sea, this picturesque region boasts the ideal climate for cultivating fragrant flowers used in perfume production. Don’t miss out on an immersive experience capturing the essence of Grasse. Watch this video by Christine van de Linden and Haas Zeegers featuring a visit to the enchanting flower gardens, where you’ll witness an insightful interview with the head gardener.