L’Uberization of France

Jemma Hélène

Jemma was born and raised in the US Midwest. A banker by trade, she slogged away at a Swiss investment bank in the UK and South Africa before moving – for decent spaces of time, anyway – to the South of France. At a similar stage, she also moved to the right side of her brain as a writer. She has published articles in Maclean’s, SuperYacht World, and various travel and university presses.

At this point Jemma lives mostly in Canada, but she spends the whole of every summer in the Côte d’Azur town of Antibes. From this seaside town of ramparts, situated midway between Nice and Cannes, she has penned her blog French Lessons since 2007. Each post captures a snapshot of the remarkable, real life of the French Riviera. “Consider these pages my summertime gift to you,” she tells her readers.

When not engrossed in things French, Jemma is - not in any particular order - writing a book, making music, performing motherly duties, expanding sustainable education in places that have less of it, promoting Canadian writing, and travelling off-the-beaten-track: over 90 countries, and counting.

You can reach Jemma through her blog site at French Lessons.