Fighting Cancer with Love in France – Amour Amour Amour

Born out of a tragic story, Amour Amour Amour (https://www.amouramouramour.org/) is a tribute to a young man who left his family and friends far too soon. At the age of just 26 years, Julien Gusman lost a battle with brain cancer. However, his favourite t-shirt (from 415) reflected his generous spirit and loving personality – Amour Amour Amour.

“These three words have become an unshakeable symbol of togetherness, love and joie de vivre!” ~ AmourAmourAmour.org

Turning sadness into a vocation for change, Julien’s friends launched the organization to raise funds and increase awareness about brain cancer. Financially supporting cancer charities and medical teams who work with patients, amouramouramour.org raises money via three (3) channels by organizing significant charity sports events, selling branded products, and through direct donations.

“A message of love even in times of war, when some people stir up passions.” We decided to repeat the word “love” three times on this t-shirt because we feel that more love, on and in the torsos, will bring more peace and serenity to our societies. This t-shirt with the seal of love reminds us of the importance it should have in the eyes of all so that we can live together. ~ Explanation of 415 translated from the Amour Amour Amour website.

Fighting Cancer

Cancer continues to be a leading cause of death in children and adults. The organization amouramouramour.org raises funds for research and associations dedicated to caring for and finding cures. Creating a sense of community and raising funds are the goals of the three pillars that form the base of the organization:

Sporting events

Supporting events that are fitness related, but where everyone participates regardless of level. Promoting a sense of community and well-being, allowing the organization to raise funds through participants’ registrations.

Products Sales

While the Amour Amour Amour T-shirt is a symbol of the movement, they also sell cloth bags, sweatshirts, hats, and now baby clothing. If you live in Paris or are visiting, watch for pop-up shop events in the city.

START SHOPPING HERE

Donations

Funds donated by residents of France are 66% tax-free. Your donation goes to a research institute or partner association. In 2022, funds will support the Brain Institute – l’Institut du Cerveau (fondation ICM).

For updates, new collections, and to share photos, please follow Amour Amour Amour on Instagram.