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Gallo Launches Provence Rosé, Fleur de Mer, into the US Market

Contributor blog post by Susan Manfull:

Knowing that Americans are thirsty for Provence rose, E & J Gallo has hooked up with Les Maïtres Vignerons de la Presqu’île de Saint-Tropez in Provence to make a rosé for the U.S. market. After introducing two roses, both produced by Les Maïtres Vignerons, to several test markets in key U.S. areas (e.g., Los Angeles, Florida, and New England), Gallo selected Fleur de Mer rosé over Les Voiles rosé.

…Continue reading here for the details on this new E & J Gallo rosé available in some U.S. markets.

Via:: Provence WineZine

      

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Susan Newman Manfull

Susan Newman Manfull

It was love at first sight when my family and I arrived in the charming village of Lourmarin for a short vacation, nearly 20 years ago. We returned home to Portsmouth, New Hampshire and the next thing I knew we were planning a much longer sojourn in that village and making arrangements to enroll our daughter in the local school there. That led to buying a maison de village— actually two, then a courtyard, a parking spot, and a bergerie— in our favorite Provençal village where we (readily) adopted that certain joie de vivre, established dear friendships, and, to this day, endeavor to blend in with the crowd at Café Gaby.

We no longer own property in Lourmarin, but we continue to hang our hats there frequently and gather fodder for our souls and for The Modern Trobaors and Provence WineZine. There is never a shortage.

The Modern Trobaors , conceived in 2008, is about all things Provence: its markets, hilltop villages, lavender, art, literature, culture, history, food, wine, and news. Provence WineZine, launched in August 2014, focuses on wines from the regions of Provence and the Southern Rhône Valley—with a special emphasis on Provence's world-renowned rosés—and the men and women who make them.

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